A brand is never born; it’s rather created by storytelling. The best way to tell your brand’s story is through content. Marketing has changed, and to keep up with the times, every small business should hire a content writer in Dubai.
All established businesses have at some point used content marketing services in Dubai to stand out. It might’ve been for their website content, blogs, or even social media posts. Every word that a business puts out shapes how its audience thinks about that brand.
And if you want real growth for your brand, working with the best digital marketing company in Dubai helps build trust and brings in more customers.
Why traditional marketing isn’t enough anymore?
These days, the marketing strategies that once propelled businesses to success are no longer relevant. Print ads, billboards, and television commercials don’t have the punch like they used to. These strategies won’t allow you to target specific demographics or locations. So, small businesses and startups in Dubai benefit more from digital marketing.
Consumer behaviour is now entirely rooted in online platforms like Instagram, Facebook, and TikTok. You need to find your target audience from where they are active. You can get measurable outcomes with real-time engagement and precise targeting.
But if you can’t find the time for all this, hiring a web development and digital marketing agency gives you maximum ROI.
How content helps you stand out in this attention economy
Whether you’re a B2B startup or an e-commerce business, your customers are overwhelmed with information. Entertaining or educational content is what drives them closer to you.
But with all kinds of businesses trying to capture their attention, you need to stand out with high-quality, relevant, engaging content. Blogs are still the go-to choice to get Google to notice your brand. Of course, you’ll need your target audience to notice you as well.
Consider it as a marketing funnel. First, they’ll see your brand from short-form videos in Instagram Reels, then if the reel is compelling enough, they may visit your website, and if your website has good content, like blogs, then they will trust your brand. This trust is all you need to get new customers.
AI and Content Marketing
However, there is a new player in town – Artificial Intelligence (AI). While not exactly new, AI is responsible for a major shift in marketing. Businesses can now generate all sorts of content using AI. Imagine generating an entire Ad using AI video generators!
That’s not all, Google’s AI overviews have already changed how people search online. It’s not all bad, though, as AI-powered marketing tools can help you analyse user interactions, their search intent, and find trending topics.
It all comes down to how you use a new technology like ChatGPT to grow your business. But remember that your audience can understand if a content is made by AI or human.
No human wants to buy from a robot. Authenticity, creativity and emotional intelligence are things that AI can’t replicate. In our experience as professional marketers in Dubai, the most effective content marketing strategies use AI’s analytical prowess and combine them with human content.
Your audience prefers short-form content
Short-form videos, typically under 90 seconds, are the most powerful tool for engaging audiences quickly. TikTok, YouTube Shorts, and Instagram Reels have popularized this format, with more than twice the engagement of longer videos.
57% of Gen Z and 73% of all consumers use short videos for product research, which directly influences their purchasing decisions. We increased the online reach of one of our e-commerce clients by 10X using Instagram Reels. Our video editors created engaging short-form videos with gripping scripts by our content writers.
How storytelling builds brand loyalty
Apart from getting their attention, you’ll also need to foster an emotional connection with your target audience. Storytelling humanizes your brand. Your startup becomes more relatable and memorable.
When you share authentic stories that reflect your brand’s values, mission, and the people behind it, you create a compelling identity for your startup that easily resonates with your customers.
For effective storytelling, you’ll need to understand your audience’s needs and aspirations and create messages that align with their expectations. But it’s not easy, and that’s why you can hire digital marketing agencies that also have dedicated content writers with many years of experience.
Voice Search is changing how people use Google
People have now started talking to ChatGPT, Gemini, etc, as opposed to their usual practice of using keywords. Such Voice searches are more conversational and longer than text-based queries. That means the old practice of using keywords to rank your site may not work anymore. You’ll need to use schema markup to optimize your business website.
You also need to optimize your content for voice search to maintain visibility in search engine results:
- Focus on long-tail, conversational keywords
- Provide clear, concise answers
- Optimize for Local SEO
Benefits of hiring a content writer for your small business
So, should you write content yourself or hire a professional? Anyone can write, but writing SEO-optimized, conversion-driven content requires skill, strategy, and expertise.
Hiring a professional content writer in Dubai makes all the difference:
- SEO-Optimized Content – A Dubai content marketing expert knows how to craft blogs, landing pages, and social media posts that rank high on Google.
- Brand Storytelling in Dubai – Your business has a unique story, and a content writer helps tell it in a way that builds trust and engagement.
Apart from these, content writers also save your time, are consistent, and give you higher conversions. Small business marketing in Dubai is no longer about just running ads; it’s about building relationships with customers.
If you want to grow your online brand presence, attract local customers, and stand out in a competitive market, investing in effective content marketing in Dubai is the way forward.
