One of the most important things that makes a business credible in Dubai is having a website. But what good is a website, if it is not getting enough visitors? Schema Markup is one of those things that increases the reach of your startup website.
So, what is schema markup?
You may have a lot of content on your website, like text, images, buttons; but if it is not structured properly, Google may have a harder time understanding this content. Schema Markup is like a language that you can add to your website to help search engines understand what your website is about.
But these days, getting your website ranked is harder than ever, especially with Google AI overviews impacting businesses. So, just knowing about schema markup isn’t enough. That’s why even startups need a digital marketing agency.
As a top digital marketing agency in Dubai, we hve helped multiple startips improve their rankings with proper SEO work on their websites and schema markup is just a small part of it.
Schema Markup for Businesses and How it works
When Google’s web crawlers visit your website, they’re trying to make sense of all the information they find. Without schema markup, they have to guess what’s important – is that a business address? Is that a product price?
Schema Markup works by implementing structured data on your web pages using specific vocabulary. The most common format for implementing schema markup is JSON-LD (JavaScript Object Notation for Linked Data).
You essentially add a <script> tag with the application/ld+json type to the <head> or <body> of your HTML. Inside this script, you’ll define the type of content on the page (like a Product, a LocalBusiness, or an Event) and its properties (like name, description, price, address, openingHours).
Why is schema markup important for your business website?
- Improved Search Engine Rankings: The better Google understands your pages, the more likely it is to show them to the right people, which can indirectly lead to higher rankings over time.
- Rich Snippets: Rich snippets make your listing stand out from the plain text results, making people more likely to click on your link.
- More Visibility in Google AI Overview: Schema markup helps Google’s AI understand the key information on your pages, making it more likely that your content will be included in those helpful AI-generated summaries.
- Voice Search Optimization: More and more people are using voice assistants like Siri, Alexa, and Google Gemini to find information. If you’ve marked up your business hours and location, you’re much more likely to show up in these voice search results.
Best ways to add schema markup to your business website
Manual Implementation
Using JSON-LD is the most direct approach and involves writing the schema markup code yourself. You’ll find the specific code snippets and the vocabulary you need over at schema.org. You then copy this code and paste it into the <head> or <body> section of your website’s HTML.
Using WordPress Plugins
If your website is built on WordPress, there are some fantastic SEO plugins like Yoast SEO, Rank Math, and All in One SEO. These have built-in features to help you add schema markup without having to code..
Google Tag Manager
For those who are a bit more tech-savvy, Google Tag Manager is another flexible way to implement schema markup. You can set up tags that inject the structured data code onto your pages without directly altering your website’s HTML.
What are the most important schema markup types for businesses in Dubai?
Depending on your business, here are some of the most important schema markup types you should consider:
- LocalBusiness: Must-have for businesses with a physical location in Dubai. Helps display your address, phone number, hours, reviews, and more.
- Product: Perfect for e-commerce businesses to showcase product details like price, availability, reviews, and offers.
- Service: Ideal for businesses offering services, so you can list the types of services you provide and your service areas.
- Offer: Use this to highlight special deals, discounts, and promotions you’re running.
- Review (specifically AggregateRating): Displays star ratings and review counts for your products or services, building trust and encouraging clicks.
- Event: Needed for promoting workshops, webinars, conferences, or any other events your business hosts.
- FAQPage: Enables those helpful question and answer snippets to appear directly in search results.
- HowTo: If your website provides step-by-step guides or tutorials, this markup can make them stand out.
- Article (or BlogPosting): Helps search engines understand the topic and key information in your blog posts and articles.
- Organization: Provides information about your overall business, such as your name, logo, and contact details.
DIY vs. Hiring a Web Development Agency for Schema Markup
Doing schema markup yourself may seem like the more cost-effective option, especially if you know what you’re doing. But if you’re a startup in Dubai trying to get more reach, then we suggest that you outsource your web development and digital marketing.
Schema markup and other SEO efforts need a solid understanding of the technical aspects of website code. You could easily make errors that might prevent your schema from working correctly.
However, if you hire an experienced digital marketing agency, they’ll know a lot more things that are sure to get your business website ranked higher.
Hire a top Digital Marketing agency in Dubai for Schema Markup and more SEO
Schema markup is a foundational aspect of optimizing your website to get more reach. But a website is more than that, you’ll need a good and functional design as well. Also, remember that schema markup is not a replacement for good content for your website. So make sure that you hire a high-quality content writing service in Dubai for your website and blogs. All this means that it is better to hire a full-fledged agency for both website development and SEO. So you wouldn’t have to spend time on individual things like Schema Markup or creative branding. Contact Pixabell for a complete package in web development and digital marketing.
