OpenAI’s Sora AI has been making the rounds for a few months now and there is a huge opportunity for business owners in Dubai.

These days, your target customers are more likely to watch shirt-form videos than read articles. So, if you haven’t started posting Reels or TikTok on your business page, this may be the right time. Because Sora AI can create videos for you. 

What is Sora AI?

Sora AI is basically a text-to-video generator. It generates videos from your text prompt like ChatGPT generates text from your queries.

It works using information collected from all the openly available videos on the internet, which includes YouTube videos as well. 

We have checked the videos generated by Sora and while there is promise, we can’t for sure say that they will replace traditional video production. Your best bet is still to hire a digital marketing agency in Dubai to handle your business social media accounts. 

How to use Sora AI to generate videos for marketing your business?

As of now, you’ll need a ChatGPT Plus, Team, or Pro subscription to use Sora AI. The prices may seem steep but it’s nowhere near the production cost of making videos on your own. 

1. Sign in with your OpenAI account

Open the Sora website and if you already have an OpenAI account, log in. You’ll see a ton of cool and even crazy videos that others have created. The neat part is that when you view the Sora-generated video, you can also read its particular prompt when you click the View prompt or Edit prompt button. 

We suggest you do this first to get an idea of how to prompt engineer a video that is in your mind. 

2. Choose your video settings

To create your video, first select the All videos category in Library and then select your video settings, which includes some presets, aspect ratio, resolution, duration, etc.

If you’re looking to make videos for Instagram Reels or YouTube Shorts, we suggest you use the 9:16 aspect ratio. Choose the highest resolution and a duration suitable to the prompt in your mind. 

3. Type your prompt and check the video

Describe the video in your mind as detailed as possible. A simple hack is to use ChatGPT to generate the prompt for you. When you click submit, Sora will create up to 4 variations. Hover over them and click on the one you like the most.

4. Edit the video if needed

Sora has several ways with which you can edit the video. You can refine the prompt. Click on Re-cut to trim the video or you can extend the video. You can use remix to add, remove, or replace any elements in the video.

The interface is similar in many ways to a traditional video editor and you can even blend elements from this video with another video you choose from your files.

5. Check out the Storyboard feature

Now this is the crux of the matter. We suggest you first asses the storyboard in other videos. Just select a video you like and click the view story button. You’ll see different prompts for different actions. 

Now come back to your library and click the Storyboard button. Just like a movie director, you may have some ideas for a short video. This feature allows you to give prompts for each action. 

A marketing manager at an e-commerce brand selling sneakers online can use this feature to create a complete mockup of an ad right from their living room. 

All they have to do is create separate prompts for each action. They can also add an existing video from their library or Sora library. 

6. Add more actions

Once you create your first action, click anywhere on the timeline to add another one. Type the second prompt here and repeat this process until you add all the separate actions you want in your video.

7. Finalize the video

Do not place the actions too close or else Sora will not generate proper transitions between each action. Remember the total duration of the video you want and adjust the spacing properly. Now, click Create. 

What you’ll see is hopefully a cinematic version of an idea or a story in your mind. You can use this video in three ways for your marketing efforts:

1. You can take this raw video and if it looks realistic enough, you can post it directly on your business social media page. This might be a good option for a teaser campaign where you don’t actually have to show your product.
2. Or take this raw video and ask your dedicated video editor to add, remove, or edit elements that make the video in line with the product or services your business provides, be it text, or overlays. 
3. The last option is to use this video as a mockup for a complete video production that you’re planning to do. It will be easier to explain to your production crew a video rather than with text or speech. 

Should you use Sora AI to generate videos for your Business social media page?

Many businesses use content from ChatGPT to post on their web pages and blogs. However, such AI-generated content prevents them from getting ranked by Google, and only a few business owners know about that. Those who do know, invest in the best content writing services in Dubai to get their websites and blogs to rank.

But with AI-generated video, the story is different as your video will be ranked by your target audience. So if they find that it’s AI-generated, the chances of trusting your brand may get reduced. These days you can find affordable motion graphics designers and video editors to make videos for your brand. It’s a part of our branding and creative service at Pixabell.