If you open the Google app on your Android phone, or swipe to the left of the Home screen, you’ll see a curated collection of articles and blogs based on what you have already searched for. That’s the Google Discover feed. And it’s personal to each person.

For startups in Dubai, it’s an innovative way to reach your audiences. In 2025, you’ll need to optimize your content marketing strategy for Google Discover as well. 

Google Discover is a queryless search product. So, instead of waiting for your users to search for your products, Google proactively surfaces your content to their feed, provided you are posting content that is based on your users’ interests. 

Our content writers in Dubai have written hundreds of articles for our clients that have shown up on their customers’ Google Discover feed. With that experience, we’ll tell you how it works, why it’s important for your SEO, and also give you some actionable steps to increase your chances of appearing in the Discover feed. 

How does Google Discover work?

Traditional search engines respond to direct queries. Google Discover uses a predictive model powered by Google AI and machine learning that taps into Google’s Knowledge Graph and Topic Layer to understand the user’s interests based on their direct queries.

Then they create a unique user interest profile and predict what content they might find engaging right now. It’s a prime example of how Google’s AI is fundamentally changing how content is delivered and discovered across its platforms, much like the recent shifts seen with AI Overviews in Search results. 

Why is Google Discover important for your Startup’s SEO and business growth?

The most compelling reason for your Dubai business to pay attention to Google Discover is its potential to drive massive, scalable traffic to your website. 

Imagine one of your insightful blog posts or product showcases suddenly being shown to thousands of people specifically interested in that topic. Some of them may glance at your website. And if your website is well-designed and optimized, they’ll check out your products or services, and eventually become your customers. That’s one of the reasons why your business needs a professional web design agency. 

How to optimize blogs on your startup websites for Google Discover?

You can improve the eligibility of your business blogs for Google Discover with just a few steps:

• Create High-Quality, Engaging, People-First Content: Your focus while writing blogs for your startup’s website should be content that genuinely serves user interests – insightful, valuable, unique, and well-written. Never use ChatGPT or any AI to write content for your website or blogs. Google flags them as AI-written content. We recommend you hire a digital marketing agency in Dubai that offers content writing services too.  Strong content marketing is the foundation; it needs to be people-first, not keyword-focused.
• Write Compelling Headlines: Make blog headline (title tag or H1) clear, intriguing, and accurately reflect the content’s value. Use numbers or questions where appropriate, but avoid any misleading or sensational clickbait tactics. They violate Discover policies.
• Use High-Quality, Large Images and Videos: Discover is highly visual. Use compelling, high-resolution images (at least 1200px wide) relevant to your topic. Use the max-image-preview:large meta tag for high-resolution image previews. Don’t use your logo as the primary image. Quality video content also performs well, so you can use Sora AI video generator in your marketing strategies as well.
• E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) affects Discover: Demonstrate your E-E-A-T. Google surfaces content from reliable sources. Include clear author bios, detailed contact information, cite credible sources, and make sure your site is secure (HTTPS).
• Implement Technical SEO Best Practices: Your business site should be fully mobile-friendly with a responsive design, as Discover is primarily mobile. Your webpages definitely need faster loading speeds, and also good Core Web Vitals (LCP, INP, CLS). Yes, this level of polish requires a professional web design company.
• Leverage Structured Data (Schema Markup): Use Schema markup (like Article, NewsArticle, BlogPosting, Person, Organization) to give Google context about your content, author, and publisher. This helps Google understand and categorize your information correctly, and is one of the best ways to implement Schema Markup.
• Build Topic Authority and Understand Entities: Consistently publish in-depth, high-quality content around your core areas of expertise. So, Google recognizes your site as an authority on specific topics or entities.

How do you measure your Google Discover performance?

The primary tool to track your Discover performance is the Performance report in Google Search Console (GSC). You’ll find a dedicated section for Discover in Google Search Console in the left-hand menu. The report for Discover in Google Console only appears if your blogs have been seen by a minimum threshold of viewers in Discover.

Check these key metrics in the report:

• Total Clicks: How many times users clicked on your content from Discover.
• Total Impressions: How many times your content was shown in users’ Discover feeds.
• Average CTR (Click-Through Rate): The percentage of impressions that resulted in a click (Clicks ÷ Impressions).

Analyze this data well to understand what topics your users like, and how your CTR compares across different articles. Use this data to make your content strategy clearer. It’s not an easy task, that’s why startups in Dubai need Digital Marketing services.

How does Google Discover fit into your overall Dubai business strategy?

Google Discover should be a part of your broader digital marketing strategy and not a separate tactic. Such techniques are what help your startup stand out in competitive markets like Dubai.

• Build brand authority: Consistently appearing in feeds establishes your expertise.
• Reach new customer segments: Connect with interested users before they actively search.
• Drive top-of-funnel awareness: Introduce your brand and solutions to a relevant audience.
• Diversify traffic sources: Reduce reliance on single channels like paid ads or direct search.

Google Discover is a powerful way to connect with audiences before they even search for the products or services you offer. Contact Pixabell’s team if you’re wondering how to use this channel effectively in your business growth plan.