If you have a small business in Dubai or if you’re thinking of starting one, a website might be the first thing that crosses your mind. But these days, there are several ways to create one. Should you use website builders, hire a freelancer or find a website design agency in Dubai?

Can’t I just build a website myself using Wix or WordPress?

Yes, you can.

As website developers in Dubai, we understand the appeal of DIY website builders like Wix and WordPress, especially for budget-conscious startups in Dubai. 

The idea of quickly creating your own website from free or dirt cheap templates was the reason why these took off. But as many of our clients said, when it came to real business matters, DIY website builders fell short.

Don’t get us wrong. There are a ton of small businesses that established their online presence with such website builders, but most, if not all of them had a full-fledged developer in their team available at all times. These platforms are great as a starting point but let’s look at their weaknesses:

• The designs are uninspiring

The truth is, most business owners aren’t professional web designers. So, websites created from DIY templates look very amateurish. Without a professional website that actually reflects your brand image, your visitors may not think of your business as credible. 

• No full-fledged functionality

As your business grows, you may need additional functions which are usually unavailable in DIY website builders. You may need advanced e-commerce integrations, booking systems, or custom forms, which are not easy if you try to do them on your own.

• It takes away your time

Building a fully-functional website takes a large chunk of your time which could’ve been spent on your business. It’s not just dragging and dropping elements; there’s UI/UX, content creation, SEO, and much more. Are you willing to sacrifice hours trying to troubleshoot issues or learn everything related to web development?

• SEO is getting harder each day

With Google’s AI overview, Search Engine Optimization is changing fast. So, even though Wix and WordPress offer some basic SEO tools, actually optimizing your site demands immense technical knowledge, from the likes of the best web development and digital marketing companies in Dubai.

• Websites need maintenance and updates

Regular updates, security patches, bug fixes, backups are all common with websites. With a DIY website, these responsibilities fall on you. It’s hard if you’re not tech-savvy. However, ignoring them makes your website vulnerable to security threats and performance issues.

What about hiring a freelance web designer for Dubai business?

Hiring a freelance web developer seems like a good compromise between online web builders and investing in a full-service web design and marketing agency. But before you move ahead, you’ll need to understand the pros and cons:

• Cheaper than agencies

Freelancers provide a full website at an affordable rate and is the main reason why some businesses choose them. But be mindful, as you can’t expect the finesse of a top web development agency in Dubai.

• Quality and reliability may be inconsistent

It’s really difficult to find skilled and professional freelancers. So, you may not always get the same work quality. Unlike agencies, freelancers don’t usually have quality control.

• Narrow scope of services

Many freelancers specialize in specific areas, like design or front-end development. You might need to hire multiple freelancers for SEO, content creation, or maintenance. Web development agencies offer a full suite of services under one roof.

• Project management is not easy

Freelancers work independently. Communication challenges are common. Project management may be less structured than with an agency. It’s harder to track progress and meet deadlines.

• No long-term support

Freelancers move on to other projects or even change careers. So, ongoing support for your website, including maintenance, updates, and troubleshooting, remains questionable at best.

But, what are the specific benefits of hiring a professional web design company?

Small businesses in Dubai benefit a lot from website development services:

Better Brand Image and Credibility

There are millions of websites out there and to stand out, your business website needs to communicate your exact brand values. Web development agencies excel at creating credibility for brands. 

Before hiring us, our client’s online business suffered from low sales. Their e-commerce site got visitors, but they didn’t convert. We found that their website lacked the credibility that customers expect. Our designers and writers made sure that the brand story was told in the right way and three weeks later, sales were at an all-time high.

Enhanced User Experience (UX)

Supermarkets are structured in a way that makes the customer stay longer. We structure the layout of your website in a way that makes the site visitors feel at ease, so there is a higher chance of them sticking around.

Intuitive navigation, clear calls to action, and a well-thought-out user intent mapping are what help our clients’ sites get low bounce rates. As e-commerce website developers, we also structure a smooth checkout process and easy product browsing to get maximum sales.

Better SEO Performance

AI is taking SEO to new frontiers and simple keyword insertions don’t work now. These days, we have to be real with content to get ranked by Google and it is exactly the kind of digital marketing we do for our clients. No wonder why they got higher rankings when their competitors lost it in the recent Google SEO updates.

Integration with Other Marketing Efforts

A top website design agency in Dubai, like Pixabell, integrates your website with your other marketing channels, such as social media, email marketing, and CRM systems. For one of our clients, we incorporated their e-commerce platform with our email marketing to automate promotional campaigns.

Find a top web development company in Dubai

The chances of your small business succeeding with a web design and marketing agency is far higher than if you try to do them on your own or with a freelancer. Because with an agency like Pixabell, there is a whole team working behind you to bring visitors to your site and convert them to customers. The best part is that Pixabell web designs are affordable because our team is super-efficient, so what you’ll get is a premium and reliable website, with everything you need to get more clients or customers.